Series episodes
I. Introduction
I. Introduction
1.1 Introduction
1.1 Introduction
1.2 Evolution of Advertising
1.2 Evolution of Advertising
II. Business Fundamentals
II. Business Fundamentals
2.1 Thinking like a Paid Ads Specialist
2.1 Thinking like a Paid Ads Specialist
2.2 Understand the Brand and the Business
2.2 Understand the Brand and the Business
2.3 Understand the Brand's Audience
2.3 Understand the Brand's Audience
III. Fundamentals of Marketing
III. Fundamentals of Marketing
3.1 Understanding Funnels
3.1 Understanding Funnels
3.2 Understanding User Journeys
3.2 Understanding User Journeys
3.3 Holistic Ad Marketing
3.3 Holistic Ad Marketing
IV. Introduction to Ads
IV. Introduction to Ads
4.1 Types of Ad Campaigns
4.1 Types of Ad Campaigns
4.2 Ad Types, Targeting, Copy and Creative.
4.2 Ad Types, Targeting, Copy and Creative.
4.3 Targeting
4.3 Targeting
4.4 Messaging & Communication
4.4 Messaging & Communication
4.5 Ad Creatives
4.5 Ad Creatives
V. Entering the Facebook Ad Platform
V. Entering the Facebook Ad Platform
5.1 Introduction to Lancify Abroad
5.1 Introduction to Lancify Abroad
5.2 A walk through Business.Facebook
5.2 A walk through Business.Facebook
5.3 Audiences on Business.Facebook
5.3 Audiences on Business.Facebook
5.4 Pixels
5.4 Pixels
VI. Setting up and Running Facebook Ad Campaigns
VI. Setting up and Running Facebook Ad Campaigns
6.1 Setting up an Ad Campaign
6.1 Setting up an Ad Campaign
6.2 Analytics and Dashboards
6.2 Analytics and Dashboards
6.3 Things to Remember
6.3 Things to Remember
6.4 Outro
6.4 Outro
