1.1 Introduction

Welcome to this series on How to Build a highly converting website. 

We’re so excited to take you on this journey through the world of websites, how they work and how they shape so much of our lives today. 

Now, our goal isn’t to teach you how to build pretty looking websites. I mean, you could do that anywhere on the Internet. What we do want to teach you is how to build an effective website - one that does what it’s meant to do - build a relationship with your people and importantly, convert visitors into customers. 

And that’s the real difference between this series and any other one out there – we’re going to get into the fundamentals of both business and marketing to help you get a solid foundation. 

Now, you may be someone who knows how to code, in which case, this series will probably give you a different perspective on how to approach websites. However, we built this series keeping the non-coder in mind. So it doesn’t matter if you’re a designer, photographer, math major, or an instagram influencer- we’re going to teach you how to build a world-class website. 

And the best part - we’re gonna do this without you learning to write a single line of code. 

Now before we get into the nitty gritties of building a website, let’s take a step back. Why should you invest in learning how to build a website? Is it really worth your time and money? Should you maybe be spending the next 4 weeks learning another skill like how to knit or bake banana bread? 

Honestly, to really understand how much of an impact websites have on our lives, we need to look at the big picture. 

Of the aprox 7.8 billion people living in the world, 4.54 billion of them are active internet users. 

That’s more than half the world’s population. And the average person spends 6.5 hours online everyday. And you know what’s weird? We spend more time in front of a screen than we do eating, exercising, socialising, holidaying and even romancing put together. 

That’s a lot of hours. 

And, a good portion of that time is spent on websites. We use websites for practically everything. To book a movie ticket, to fly to another country, to rent a chicken, …….which we will address later in the series. 

The point is, websites are a huge part of our daily lives. And this is especially true for businesses. Let’s take e-commerce for example - these are websites that allow you to sell products entirely online. E-commerce sales globally in 2018 hit 25.6 trillion. I don’t even know how many zeroes those are or how much of that went to Jeff Bezos?

And that’s just e-commerce. You then have educational websites, informational sites, charitable sites and the list goes on. You just can’t be a business owner in this day and age and not invest in a website. 

This also explains why everyone has a website today. And that’s where this series comes in. We don't want you to build just another website. 

We want to teach you how to build websites that stand apart. Websites that don’t just look good but help businesses get more customers, and grow exponentially. 

Over the next 4 chapters and numerous episodes, expect to be taken on a journey that’s designed to help you understand how websites work and how you can build them like a pro.

‍